reformation

Ever since I challenged myself to be more conscious of where my clothes come from I've been obsessively following Reformation. Their mission is "killer clothes that don't kill the environment" and they're clearly killing it. Using deadstock materials, vintage pieces as inspiration and created locally in New York and Los Angeles the brand is transparent and committed to sustainability. And it seems like every other day I see another celebrity or just a girl on the street wearing their pieces.
That's not to say it doesn't have its drawbacks. Based on a dress I bought and returned the clothes are definitely made with the tall and thin in mind. They did branch out and create a line for busty ladies, specifically styles with which a bra can be worn, but fit is an issue if you're petite or aren't boyishly shaped. It definitely shows a commitment to their customers that they listened to their requests though.
If you're reading, I'd love a petite line!
The clothes also come at a price: most dresses running well over $150, though not often exceeding $300. However, when you take into consideration how and where the garments are made the dollar amounts make sense and in my opinion are fair.
Regardless of whether or not you buy their clothes, they have a great marketing message that we should all keep in mind: respect the earth, its the only planet with pizza.








via Reformation