21 July 2014

trademark

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A few months ago Trademark caught my eye on Pinterest with their Spring 14 collection and I remember thinking this is exactly how I want to dress. Casual, but sophisticated enough for the office with a minimal look and comfortable feel. Barely a hint of skin, nothing revealingly clingy and not a high heel in sight. This is a brand that keeps the girl who likes to walk in mind. These are the kind of clothes I envision a New York girl (like myself) wearing to feel equally as cool if she were visiting Paris or her parents out in the suburbs. Its also not going to break the bank: priced similarly to French Connection, JCrew and Kate Spade Saturday, this line isn't unobtainable but its not fast fashion either.
Looking ahead to chilly days and kicking around fallen leaves here are some of my favorites from the Fall/14 Trademark lookbook. Classic autumnal pieces like knee length navy skirts and camel colored coats are seamlessly mixed with muted turquoise, periwinkle and cream with shots of red throughout. One of the goals set forth by the founders, Pookie and Louisa Burch was to take an artistic approach to fashion with keen attention to color. By the looks of the collection I think they're succeeding. I'll be keeping this impeccable lookbook around for styling tips come autumn. My particular favorites are the red and blue rollneck sweater and the quilted jacket from the first and second pictures.
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Photos from Trademark Fall 14 Lookbook

1 comment

  1. I'm excited to see what your blog will look like and that purple sweater is lovely!

    http://finefantasies.blogspot.com/

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